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Packaging Glossary

Packaging Artwork Checklist: Dielines, Bleed, Safe Zones, Barcodes & Color

A scannable packaging artwork checklist covering dielines, bleed, safe zones, fonts, color, barcodes and proof approval.

Published
Written by
Maria A · Director
Jump to section13 sections
  1. Quick answer
  2. The packaging artwork checklist, group by group
  3. 1. Dieline, layers and cut lines
  4. 2. Bleed and safe zones
  5. 3. Vector, raster, fonts and linked images
  6. 4. Color: CMYK, Pantone, rich black and overprint
  7. 5. Barcode quiet zones and placement
  8. 6. Proof approval
  9. Packaging artwork checklist: file spec table
  10. Why packaging artwork gets rejected
  11. Which checks matter for your product?
  12. What to send your packaging manufacturer
  13. Key takeaway

A packaging artwork checklist covers seven checks before you send files. Build on your supplier's dieline. Add 1/8-inch (3 mm) bleed. Keep text inside the safe zone. Outline fonts and embed images at 300 dpi. Use CMYK, plus named Pantone colors where needed. Leave barcode quiet zones clear. Approve a proof. Miss one, and your printer will usually bounce the file or flag it at proof stage.

Quick answer

  • Use the dieline your supplier issued for your exact box. Never redraw it or move its lines.
  • Extend backgrounds 1/8 inch (3 mm) past the cut line. Keep text at least 1/8 inch inside it.
  • Send vector logos, outlined fonts and embedded 300 dpi images in CMYK.
  • Keep barcodes on a flat panel, clear of folds, seams and glue zones.
  • Approve a proof before production starts.

The packaging artwork checklist, group by group

Print this section. Tick every line before you hit send. Each term below also has a plain-English entry in our packaging glossary.

1. Dieline, layers and cut lines

  1. Confirm your dieline is the current version. Dielines change after samples.
  2. Lock the dieline layer. Put artwork on its own layer.
  3. Know the four line types. Our dieline guide shows each one.
  4. Label inside and outside artwork separately.
  5. Put foil, spot UV and embossing on their own labeled layers.

Line

What it does

What to do

Cut line

Where the die blade cuts

Don't move it

Crease/fold line

Where the board folds

Keep text off it

Glue zone

Where adhesive goes

Keep ink out

Perforation

Tear-open feature

Keep art clear of it

2. Bleed and safe zones

  1. Extend backgrounds and images 1/8 inch (3 mm) past the cut line on every edge. Our bleed guide explains why.
  2. Keep logos and text at least 1/8 inch inside the cut line.
  3. Keep text about 1/4 inch from fold lines. Fold registration drifts too.
  4. Bleed interior panels as well, if they carry color.

Your supplier's template is the final authority, and it beats any generic packaging artwork checklist. Printers' numbers differ slightly, and complex shapes can need more.

3. Vector, raster, fonts and linked images

File hygiene is the quietest part of any packaging artwork checklist, and the most common cause of delays.

  1. Use vector files for logos, lines and type. Use raster only for photos.
  2. Outline all fonts, or embed them. A missing font gets swapped, usually badly.
  3. Embed every linked image. Linked files go missing when you email the package.
  4. Check image resolution at final size. You want 300 dpi at 100% scale.

A 72 dpi web logo scaled to fill a panel prints soft. No export setting fixes it.

4. Color: CMYK, Pantone, rich black and overprint

Color is where a packaging artwork checklist saves the most money on reprints.

  1. Set the document to CMYK from the start. Our CMYK vs RGB vs Pantone guide covers the trade-offs.
  2. Call out Pantone colors by number when a brand color must match across runs.
  3. Use 100% black for small text. Rich black belongs on large solid areas only, and recipes vary by printer, so ask for theirs.
  4. Check overprint settings. Objects set to overprint can print differently than they look on screen.

5. Barcode quiet zones and placement

  1. Leave the quiet zone clear. GS1's specification sets it as a multiple of the narrowest bar width (X). An EAN-13 needs 11X on the left and 7X on the right. A UPC-A needs 9X each side.
  2. Keep the barcode on a flat surface. GS1 Sweden's placement guide says never over corners, joints, perforations or seams.
  3. On consumer packs, place it low on the back, preferably to the right, and avoid the bottom.
  4. If possible, sit it 8 to 100 mm from the package edge.
  5. Use one barcode per package.

Here's the box-specific trap most checklists skip. Many boxes have a glue flap or tuck seam on the back panel. That's exactly where designers drop the barcode. Check the dieline first, and move the code onto a clean, flat face.

6. Proof approval

  1. Read our print proof guide before you sign anything.
  2. Print the dieline at 100% and fold it. Check every panel for direction and fold collisions.
  3. Approve only the file version you want printed.

Packaging artwork checklist: file spec table

Item

Requirement

Why it matters

Bleed

1/8 in (3 mm) every edge

Hides cutting drift

Safe zone

1/8 in inside cut line

Stops clipped logos

Fold clearance

About 1/4 in for text

Stops split words

Images

300 dpi at final size

Prevents soft print

Fonts

Outlined or embedded

Prevents substitution

Color mode

CMYK, Pantone by number

Predictable color

Barcode

Quiet zone clear, flat panel

Scans at checkout

Why packaging artwork gets rejected

On any packaging artwork checklist, the same handful of errors cause most rejections. Our pre-press guide lists what a prepress team checks.

  • RGB files or RGB images inside a CMYK file.
  • No bleed, or bleed missing on interior panels.
  • Artwork running into the glue zone.
  • Text sitting on a fold line.
  • Missing fonts or unembedded links.
  • A moved or flattened dieline.

I've seen files go back three or four rounds over problems a five-minute check would have caught. Each round costs days.

Which checks matter for your product?

  • Candle jar box: watch the fold wrap. A scent name can split across a panel edge.
  • Cosmetics carton: small type and fine foil need clean vector art and tight safe zones.
  • Ecommerce mailer: interior print is common here, so bleed and label every inside panel. See our corrugated mailer boxes.
  • Retail product with a UPC: place the barcode before you design the back panel, not after.

Designing in Canva? Our Canva and Illustrator guide covers what survives the export.

What to send your packaging manufacturer

Bring this with your packaging artwork checklist ticked off:

  • Product dimensions and weight (the dieline depends on them)
  • Quantity and packaging format
  • Artwork status: final, draft or concept
  • Print-ready PDF or layered file on the supplier's dieline
  • Pantone numbers for critical brand colors
  • Material and printing preference
  • Finishing: foil, spot UV, embossing, soft touch
  • Insert requirements
  • Barcode type and GTIN, if retail (never invent or reuse a GTIN)
  • Destination and required date

Our manufacturing page shows how files move through production.

Key takeaway

A packaging artwork checklist is mostly about respecting the dieline. Bleed goes outside it. Text stays inside it. Folds and glue stay clear. Run this packaging artwork checklist once before submitting and most rejections disappear.

Specs vary by printer and structure, so confirm numbers against your supplier's own template.

Questions, answered

Frequently Asked Questions

What artwork files should I send for custom packaging?

The core file is a print-ready PDF or layered Illustrator file built on your supplier's dieline. Include outlined fonts, embedded images at 300 dpi, and Pantone numbers for critical colors. Ask your supplier which format they prefer.

What is bleed in packaging artwork?

Bleed is background artwork that extends past the cut line so trimming drift doesn't leave white edges. EBP's standard is 1/8 inch (3 mm) on every edge. Complex die-cut shapes can need more.

What is a safe zone on a box?

A safe zone is the margin inside the cut line where text and logos stay. Keep it at least 1/8 inch (3 mm) in. Allow about 1/4 inch from fold lines.

What is a dieline?

A dieline is the flat, unfolded template of a box. It marks cut lines, folds and glue zones. Your artwork sits on a separate layer above it.

Why was my packaging artwork rejected?

Common causes are RGB color, missing bleed and text on folds. Ink in glue zones, missing fonts and low-resolution images also trigger rejections. Prepress flags these before printing. Fixing them takes minutes, but each resubmission round adds days.

How should barcodes be positioned on packaging?

Place the barcode on a flat surface, never over corners, seams or perforations. On consumer packs, put it low on the back, preferably right, and avoid the bottom. Keep the quiet zone clear (GS1 guidance, as of October 2026).

How big is a barcode quiet zone?

It's a multiple of the narrowest bar width. GS1 specifies 11X left and 7X right for EAN-13, and 9X each side for UPC-A. Check your generator's output against the current GS1 General Specifications.

Should I use CMYK or Pantone on packaging?

Use CMYK for photos and multi-color artwork. Use a named Pantone for a brand color that must match across runs. Ask your printer whether a Pantone will print as a spot ink or convert to CMYK.

What image resolution does box artwork need?

Use 300 dpi at final printed size. A 300 dpi photo at 4 inches drops to 100 dpi at 12 inches. Vector logos print sharply at any size.

Do I need to approve a proof before production?

Yes, approve a proof. A proof catches color, fold and alignment problems while fixes are cheap. A digital proof checks layout, but only a physical sample shows the folded result.

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Packaging Artwork Checklist: Bleed, Dielines & Color