Standard retail toothpaste
Single-tube cartons for grocery, pharmacy, and big-box shelf placement.

Upright white toothpaste carton with cobalt-blue and navy blocks beside a white tube on a cool gray studio surface.
Custom Cosmetic Boxes
Custom toothpaste boxes sized around your filled tube, with panel space for the product, regulatory, and retail information your artwork needs.
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Working quote
Product brief
A toothpaste box does two jobs at once: it keeps the tube from shifting in the case, and it gives your artwork enough panel space for the product, regulatory, and retail information it needs to carry. Get both right and the carton is a normal part of your shelf reset, not a production delay.
Your tube's filled length and crimp width are what the carton is actually sized around, not a generic stock dimension. That's what keeps the fit practical: enough clearance to pack easily, without so much that the tube shifts around inside. Most toothpaste boxes use a reverse-tuck or straight-tuck construction in single-wall SBS paperboard, typically in the 16pt-to-20pt range, thick enough to hold a crease at the tuck flaps without adding bulk when the tube ships in a multi-pack or end-cap display.
Toothpaste cartons typically carry more on-pack information than most cosmetic cartons, product details, retail information, and whatever regulatory copy applies to your formulation and destination market. Offset printing on coated SBS keeps dense information panels legible, and a matte or gloss lamination protects the surface from smudging during case-packing. Depending on formulation and market, exact regulatory requirements vary, Easy Box Packaging provides the packaging structure and printable area, and the customer confirms the labeling requirements that apply to their specific product.
The same carton style can be adapted for travel-size tubes or widened for a toothpaste-and-toothbrush combo pack, each size is built around its own tube dimensions rather than one cutting plan stretched to fit. Useful to know upfront if you're planning more than one format from the same product line.
A useful quote brief keeps the packaging decision tied to the product rather than to a generic stock format. Confirm the filled product or set contents, the orientation in which they should sit, the clearance needed for packing, and the way the package will be handled after it leaves the production line. Those details determine whether the structure already described in this page is the right starting point or whether the same visual direction needs a different insert, closure, or panel arrangement. The current specification brief records Material: SBS paperboard; Caliper: 16pt to 20pt; Construction: Reverse-tuck or straight-tuck end; Print method: Offset, 1-4 color plus optional spot UV.
A clean base layer matters more here than on most cartons, since compliance text has to stay sharp under it. The proof stage is where the dieline, copy, artwork, print coverage, and finish are checked together. It is also the point to confirm that any window, divider, riser, sleeve, or closure shown in the brief matches the real product rather than an assumed size. Confirming the tube first keeps the rest of the schedule on track. Send the product dimensions or a representative sample, the expected quantity, the preferred material direction, and the artwork status so the review can stay specific.
Standard retail toothpaste: Single-tube cartons for grocery, pharmacy, and big-box shelf placement. Travel and trial size: Smaller cartons sized to TSA-compliant tube volumes. Toothbrush combo packs: A wider profile that holds a tube and brush together for gift or bundle sets. The best choice is the one that balances the opening experience, protection, print area, storage, and shipping context for this particular order. If the product line includes more than one size, treat each size as its own dieline review instead of assuming that one unverified dimension can be carried across the range.
The current brief records 50 units as a supported planning detail. The current brief records From 7 business days as a supported planning detail. The current brief records $44.99, credited toward your first order as a supported planning detail. The current brief records 16pt to 20pt as a supported planning detail.
Proof points
The lamination and print stay clean through the handling a carton sees between the press and the store shelf.

Share your tube's filled length, crimp width, and cap diameter and the dieline is cut around them, with practical clearance intended to avoid an unnecessarily loose or overly tight fit.

Single-tube cartons for grocery, pharmacy, and big-box shelf placement.
Smaller cartons sized to TSA-compliant tube volumes.
A wider profile that holds a tube and brush together for gift or bundle sets.
Lightly branded cartons for dental offices, hotels, or subscription oral-care boxes.

A clean base layer matters more here than on most cartons, since compliance text has to stay sharp under it.
These three details decide the carton's internal dimensions and print layout before artwork starts.
Filled length, crimp width, and cap diameter set the internal cavity.
Product, regulatory, and retail copy for your market set the minimum panel size.
Whether the tube packs standing or lying flat affects the carton's internal depth and closure position.
Confirming the tube first keeps the rest of the schedule on track.
Filled length, crimp width, and cap diameter.
Ingredient list, net weight, and any required regulatory text.
Check tube fit and panel layout before print.
Digital or press proof sign-off, then production.
Need help with structure, materials, or production planning? See how we manufacture custom packaging.

See how compliance-size type prints and how the lamination holds up before your first production run.
Shipping charge: $44.99. Credited toward your first order.
Request a Sample KitFind clear answers about fit, materials, and ordering below.
Yes, share the pump-top's diameter and height, since pump mechanisms are usually wider than a folded crimp end and change the internal cavity.
It depends on your formulation and destination market's regulatory classification for the product, Easy Box can advise on board options, but confirming the applicable requirement is on the customer's side.
It depends on board weight and print complexity, so quantity is confirmed alongside your tube spec rather than fixed for every carton style.
Not without a wider cavity, a combo pack gets its own dieline rather than a resized single-tube carton.
Mostly in the amount of required text, ingredient and regulatory copy take up more panel space than a typical cosmetic carton, which shapes the layout more than the fold style does.
Custom toothpaste boxes sized around your filled tube, with panel space for the product, regulatory, and retail information your artwork needs. Each order is made to order around your packed product and artwork, and the specification is confirmed against a digital proof before production.
Common uses include standard retail toothpaste, travel and trial size, toothbrush combo packs, and private label and amenity runs. The final specification is set by the packed product and how it will be handled.
Start with your tube
Send your tube's filled dimensions, compliance text, and case-pack target for a quote scoped to your actual product.
Add your product details to see a quote summary.