Custom Cosmetic Boxes Packaging: What Beauty Brands Get Right
In beauty, the packaging doesn’t just contain the product. It sets the price expectation before the product is even seen. A $28 eyeshadow palette in a flimsy tuck-end carton feels like a $12 product. The same palette in a soft-touch rigid box with a magnetic closure feels like a $45 product. Same formula. Same pigment. […]