CMYK vs RGB vs Pantone (PMS): Printing Colors Explained

CMYK vs RGB vs Pantone: what’s the real difference? CMYK and Pantone are both print color systems. RGB is a screen color system instead. CMYK builds colors from four inks layered together. Pantone uses a single pre-mixed ink matched to an exact shade. RGB builds colors from red, green, and blue light instead of ink. […]
Envelope Sizes Chart: A2, A6, A7, #10 & Custom

The most common envelope for business mail is the #10, at 4 1/8 × 9 1/2 inches. Card and invitation envelopes run a different system entirely, sized to the A-series: A2, A6, A7, and A9. The chart below covers both systems, plus why they don’t follow the same sizing logic at all. This post is […]
Cupcake Box Sizes: 1, 2, 4, 6, 12 & 24 Count Dimensions

A standard 6-count cupcake box runs about 10 × 7 × 4 inches, the most common size bakeries stock. Counts scale up from a single-cupcake gift box to a 24-count tray for events. The chart below covers every count, plus why box height matters more than footprint once frosting gets involved. This post is part […]
Wholesale Custom Boxes for Ecommerce: The Honest Buyer’s Guide

Ordering wholesale custom boxes for ecommerce? Here’s the volume pricing math, what to lock down before scaling, and how to avoid a costly inventory mistake.
What Is Die Cutting in Packaging?

What is die cutting in packaging? It’s the process of cutting board into a specific shape using a custom-made cutting tool. That tool is called a die. It cuts window openings, box outlines, and folding lines all at once. Nearly every custom box starts with a die cut. It happens whether or not the box […]
Mailer Box Sizes: Standard Dimensions for Ecommerce

A standard mailer box for e-commerce runs about 12 × 9 × 4 inches. That size fits apparel and small multi-item orders. Mailer boxes are a different animal from the corrugated shipping cartons in our shipping box sizes guide. They’re flatter, self-locking, and built to double as part of the unboxing experience. The chart below […]
Embossing vs Debossing: What’s the Difference?
Embossing vs debossing: what’s the difference? Embossing raises your design above the surface of the board. Debossing presses it below the surface instead. Both use a matched pair of metal dies and heavy pressure. Neither one uses ink. The effect comes from the shape of the board itself, not from color. Either can stay “blind,” […]
Cake Box Sizes: Chart for Round, Sheet & Tiered Cakes

A standard 8-inch two-layer round cake needs about a 10 × 10 × 5-inch box. Sheet cakes step up from there by the quarter, half, and full sheet. Tiered wedding cakes need considerably more height than diameter alone would suggest. The chart below breaks out all three, plus the one-inch rule that keeps frosting off […]
Full-Color Box Printing Without the Guesswork

The most common full-color box printing problem isn’t technical. It’s this: a brand approves a proof that looks great on a monitor, gets the production run, and opens a box to find the colors are darker, muddier, or completely off from what they expected. This isn’t a supplier mistake. It’s a gap in how most […]
Shipping Box Sizes: Standard Carton Dimensions Chart

The most common shipping box for single-item e-commerce orders is 12 × 9 × 6 inches. Smaller items drop down to 8 × 6 × 4 inches. Bulk or oversized shipments move up past 24 × 18 × 18. The chart below covers the full range, plus the pricing detail that matters more than the […]